'The very nature of the "Hug Salt and Pepper Shaker" connotes brotherhood. Two identically formed characters come together to embrace each other. Salt and Pepper are differenciated by color – black and white

 The bold use of black and white suggests that we are all brothers and sisters and we need to treat each other with kindness, compassion and respect. The rethinking of a salt and pepper set on this level, as well the clever geometric aspect of the design and the inherent ergonomic and storage benefits that it provides all contribute to the design's universal appeal.